On the whitewashed terrace of the PUBLIC Hotel on Manhattan’s Lower East Side, celebrity stylist Dani Michelle looks best at home with a pair of heels in hand. Accompanied by a team of Designer Shoe Warehouse advertisers and stylists, she passed champagne trays and well-dressed, prestigious guests to survey a mock temple she curated. She lingered in front of a set of glittery silver Crocs, cowhide boots, and a Mary Janes T-strap. Set near the terrace is a plaque framed with black-and-white roses and hydrangeas, inscribed with her name and a shoe collection she handpicked as part of The Dani Michelle x DSW Fall Edit, released in early September.
Michelle, who is generally recognized as the stylist for Kendall Jenner, Kylie Jenner and Kourtney Kardashian, was a Seventeen employee before she moved into the world of personal styling. “This was before the digital era, where we had transparency that there were stylists,” she said. “I was thinking that if I wanted to work in fashion, I should work at a magazine.” But as she watched stylists at work during a photo shoot, she intuitively knew she was in the wrong area. “I quickly moved to Los Angeles and got right into it, and here we are, thirteen or fourteen years later.”
After many years behind the scenes, her work is big enough to claim her own branded projects. In 2020, she launched a line with UK-based clothing retailer Missguided, and she is now promoting her curation for DSW, a small selection of sandals, high-tops, and sandals. heels, boots, and sneakers that Michelle considers trending for the fall. The edit includes options like chunky Chelsea boots, classic checkered Vans, a pair of strappy sandals, and a pair of snakeskin clogs, ideal for fall outfits.
Michelle is wary of matching her personal favorites with those of her clients, though her influence is easy to see in their wardrobes. “My personal preferences are different from my clients,” she says. “However, I see a part of me in each of them. That’s really how it works: I see them as they are, then I take that part out of my heart and translate my version of them. ”
That includes adapting as customer tastes change. Kourtney, for example, is a perfect example. Ever since the celebrity accepted a romance with boyfriend and drummer Travis Barker, her style has begun to lean towards a punk-rock style that reflects his own, even incorporating tops. his metal t-shirt as part of her wardrobe. When asked how she reacts to the new look, Michelle encouraged about the challenge: “It’s really nice to see her constantly growing and we can grow together.”
But for shoppers who aren’t quite ready to wear a Cannibal Corpse shirt, Michelle has simpler suggestions for trendy fall looks: She prefers neutral tops paired with color bright and big, heavy boots paired with flimsy skirts and knit sweaters. This season, she’s especially obsessed with knee-high boots, square-toed shoes, and the return of Mary Janes, who marry to power.
In particular, the DSW partnership is a meaningful business for Michelle, a good friend of her grandfather who was a member of the company’s ownership team. She aspires to translate celebrity-centered work, often with celebrity funding, to the masses. All of her shoe selections are under $200, making it available to non-A-listers.
“It feels trendy, like [the shoes] are at the cutting edge of what is happening in fashion at an accessible price point,” she said. “Those are just real parts that I can use in my own style that I think everyone else should be using as well.”
Shop ELLE.com favorites from Dani Michelle x DSW Fall Edit below.